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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. Pokémon's creators and London's Natural History Museum will launch a pop-up shop featuring exclusive merchandise. Fans can look forward to products like plush toys, art prints, and writing supplies that are inspired by the museum's theme. For collectors, however, is a specially made Pikachu card, offered as a gift with purchase for the pop-up. This shop will operate from the physical location to its web counterpart between late January and mid-April.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with stunning artwork that show creatures in their natural habitats. It's essentially like what a Pokémon Professor might publish after trainers provide field notes, or a naturalist's journal could have sketched had the famous islands were populated by Pidgeys instead of birds. Part of the charm stems from the book's scholarly treatment, treating Pokémon as worthy of subject for study. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Promo Card Stand Out

The company regularly for The Pokémon Company special edition promos for big events and crossover partnerships. A lot such collector items often feature the famous mouse Pokémon that acts as the series face. The factor setting this new promotion apart however, is the unusually large size. Although exact measurements were not publicly disclosed, its distribution will certainly be highly restricted, and fans able to get only a single card per purchase.

Curbing Reseller Activity

According to a company announcement, a portion of the pop-up items may also be available outside the institution itself. However, a wider release is slated for specific stores in the United Kingdom. Importantly, collectors cannot acquire the card via the official web shop. Although speculator demand is inevitable, the setup suggests they're going to have a difficult time hoarding mass quantities on this occasion. If you're unable to attend, there is the upcoming fossil-themed display coming to the Windy City later this year.

"All profits of sales from the museum store and its online store, including Pokémon products, support the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists who are conducting studies and finding answers to the planetary emergency," it says.